A God Who Loves the Ugly: The Mountain Goddess, the Matagi and the Bear
Why do some myths honor ugly things? Takahiro Mitsui, a Japanese philosopher born in 1991, writing every Friday from inside Japan and outside academia, takes up the mountain goddess said to love things uglier than herself, and the okoze, a spiny sea fish offered to her. He senses behind it a hidden history of movement between sea and mountain, and follows the same mountain country to the bear, a god before it was a pest. Not folklore trivia: field notes, alive today.
Why do some myths honor ugly things?
Takahiro Mitsui's thesis (A god who loves the ugly, 2025-07-31): folklore has long explained the okoze offering by the ugliness the mountain god is said to be fond of; he judges that focus on outward form probably true in part, but not entirely right.
As for why the okoze was made an offering to the mountain god, folkloric interpretations until now have focused on the ugliness and strangeness the okoze possesses. According to Japanese folkloric materials, there is a tradition that "the mountain god is fond of things uglier than itself," and in regions where the okoze could not be obtained, eerie-looking land creatures such as door snails, weasels, pit vipers, and caterpillars were called "mountain okoze" (yama-okoze) and offered to the mountain god. While I do not think this focus on outward form is entirely right, it is probably true in part, and such creatures may also have been favorites of the wolves that once lived in Japan.
Why was a sea fish offered to the mountain god in Japan?
Takahiro Mitsui's thesis (A god who loves the ugly, 2025-07-31): the okoze custom was carried on in many regions until a hundred years ago, and looking closely at it holds the potential to reveal an unseen face of Japanese history.
Yet as I traveled from region to region, I learned that there was a history in which this bounty of the sea, the okoze, was prized for some reason as an offering dedicated to the god of the mountain.
Yanagita gathered diverse oral traditions from across the country and published one work after another, and in 1936 he brought out a study titled "The Mountain God and the Okoze" ("Yama no Kami to Okoze"). In it he cataloged examples of "worshipping the mountain god with an okoze" practiced by the hunters, woodcutters, and falconers who still existed in great numbers across Japan during his lifetime, showing that similar customs were found from Tohoku down to Kyushu.
If this were a custom practiced only in one particular region, it would be another matter, but why did such a strange custom exist on a nationwide scale? It may well be the prime example in which we can feel the traces of cultural transmission through the movement of tribes in a Japanese history still unknown to anyone. Looking closely into the customs and faith surrounding the okoze, in other words, holds the potential to reveal an unseen face of Japanese history.
Why is the mountain god a goddess in Japan?
Takahiro Mitsui's thesis (A god who loves the ugly, 2025-07-31): elders in region after region say in unison that the mountain god is a goddess yet never speak her name, and she was believed jealous above all of beautiful things and of women.
Almost everywhere across Japan, for some reason, the mountain god has been believed to be a goddess. I myself have continued conversing with elderly locals in region after region, and curiously enough, while they say in unison that "the mountain god is a goddess," for some reason they never speak her name.
Furthermore, as is typical of Japanese faith, in which human beings and gods stand in an exceedingly close relationship, the goddess of the mountain was believed to harbor jealousy, and to be jealous above all of beautiful things and of women.
According to what I heard from someone who hunts in the mountain districts of Tohoku, in former times, during the hunting season when the men went into the mountains, the women in the village neither wore makeup nor dressed their hair, and adorning themselves was taboo. Naturally, women were forbidden to enter the mountains, because it was believed that if a woman entered the mountains, the "mountain god = goddess" would grow jealous, withholding the bounty of the hunt and even bringing on natural disasters such as landslides.
Were wolves worshipped in Japan?
Takahiro Mitsui's thesis (A god who loves the ugly, 2025-07-31): Minakata's report of a folding screen that showed the mountain god as a wolf ties the worship of the wolf to the okoze faith; the characters for okoze, tiger fish, point to a Chinese influence in a land of wolves without tigers.
Though it is not widely known, Japan's mountains were once home to many wolves of an endemic species, the Japanese wolf.
By the time Minakata made this report, then, the wolf was already extinct, and he himself probably never had the chance to see one, yet it is a fact that wolves had been worshipped throughout history. And what is important is Minakata's observation that the perspective in which the wolf was worshipped in some quarters as the form of the mountain god was bound up with the okoze faith.
Moreover, why is the Japanese word okoze written with the characters for "tiger fish" (虎魚)? Wolves existed in Japan, but tigers did not. Here, a Chinese influence seems to flicker in and out of view.
Why are there so many bear attacks in Japan?
Takahiro Mitsui's thesis (The bear was a god before it was a pest, 2025-08-17): bear encounters multiply because the hunting communities that kept bear numbers in balance have almost vanished; climate alone does not explain it.
Residents across various towns agreed that bears had never appeared within human settlements with such frequency, driven from the mountains as sharp fluctuations in the global climate shrink their natural feeding grounds. Yet climate alone does not explain it.
In the mountains of Akita, it was also once standard practice to keep Akita dogs, but during the postwar economic boom people abandoned them for smaller breeds following trends from Tokyo, altering the landscape completely. The large, muscular Akita was a hunting dog capable of driving off a bear when one drew near; small pets offer no deterrence at all, allowing bears to saunter into villages without fear. Visiting places like Kita-Akita today, one sees virtually no people out on the streets, meaning that for a bear, descending into a settlement poses little risk.
There was a time when overhunting raised fears that bears might go the way of the Japanese wolf, which went extinct in the Meiji era, but today the compounding effects of rural aging and depopulation are causing bear numbers to rebound.
Combined with climate shifts and habitat disruption that push bears beyond their mountain redoubts, people who have lived only in cities are increasingly coming into contact with bears. A friend of mine in northern Tohoku lives in the center of town, yet tells me that bears roam the streets after dark, showing just how routine their presence has become.
Who are the matagi hunters of Japan?
Takahiro Mitsui's thesis (The bear was a god before it was a pest, 2025-08-17): a hunting culture spanning thousands of years culled bears in fixed seasons in Hokkaido, Tohoku and Nagano, and today the matagi have dropped almost to zero.
Historically, Japan’s mountain reaches were home to specialized hunting communities who culled bears during fixed seasons, keeping their numbers from swelling out of balance. In regions with naturally dense bear populations—Hokkaido, Tohoku, and Nagano Prefecture—a hunting culture spanning thousands of years flourished.
Did bears once have a sacred status in Japan?
Takahiro Mitsui's thesis (The bear was a god before it was a pest, 2025-08-17): bears have coexisted with the ancestors of this archipelago for tens of thousands of years, and the bear's tenure as a god is over; the sensibility of the eight million gods no longer breathes in how people meet it.
Though contact with bears has been repeated across this archipelago since ancient times, the complete postwar severance of nature from human living spheres has left most people without any resilience toward the wild, and as the routine use of the word "extermination" makes obvious, the ancient sensibility of yaoyorozu (八百万)—the eight million gods—no longer breathes here.
Regarding the brown bears of Hokkaido, historical and archaeological records show that bear hunting was practiced by the Jomon people, by the seafaring Okhotsk culture that arrived from the north, and by the various other groups that shaped the Ainu culture formed around the twelfth and thirteenth centuries. Though discerning pre-Ainu cultures in Hokkaido is notoriously difficult, the Ainu practiced the ritual of iyomante (イヨマンテ), sending the spirit of a sacrificed animal back to the realm of the gods. Edo-period records show that the ritual centered mostly on bears, but earlier still, it may have been performed for marine mammals such as orcas and whales—a hint that the origins of Ainu culture were interwoven with the lives of peoples who crossed the sea.
All this means that anyone entering the mountains must now prepare for a bear encounter far more thoroughly than in the past.
In deep antiquity, when the Japanese archipelago was still connected to the Asian continent, mammoths and other megafauna roamed the land, and bears likely crossed over with them. While the mammoth and the wolf have vanished, bears have coexisted with the ancestors of this archipelago for tens of thousands of years. Today, that coexistence is treated as an intolerable nuisance in the framework of modern life: the bear’s tenure as a god is over, replaced by the status of a pest to be exterminated whenever it threatens human comfort.
Essays to read
- A god who loves the ugly — Why do some myths honor ugly things? A mountain god said to love things uglier than itself shows faith turning what society rejects into an offering, Takahiro Mitsui observes — the mountain god and the okoze, a sea creature offered to her.
- The bear was a god before it was a pest — Why are there so many bear attacks in Japan? Coexistence with bears lasted tens of thousands of years, Takahiro Mitsui notes, until modern life turned a god into a pest.
- A change of sacred animal marks a change of people — Why are deer sacred in Nara but not in northern Tohoku? The boar's change to the deer in sacred bronze marks new arrivals, Takahiro Mitsui writes: a people's story is written in belief as well as in genes — female shamans in bird costumes in Yayoi ritual.
- Every faith is a fusion — Is any faith pure? Takahiro Mitsui argues Japan's mountain faith fused every belief, art and medicine that arrived, from Indian wisdom to Jomon nature worship — En no Ozunu, Nachi and the Indian monk Ragyo Shonin.
- A world in which everything is divine — Why does Japan have so many gods? Japan has so many gods because the divine is a way of seeing in every phenomenon, Takahiro Mitsui argues, and kami fused with Buddhas — Japan's native belief system, before and beneath Shinto.
- Project 2049, Vol.0 (free in full) — begin here; Project 2049 continues every Friday